Alibaba’s discourse for the digital Silk Road: the electronic World Trade Platform and ‘inclusive globalization’

Abstract

The digital Silk Road, which involves the internationalization of Chinese internet firms across countries that are party to the Belt and Road Initiative (BRI), has remained underexplored in the literature. This paper employs a poststructuralist discourse theory to analyze one of the most important Chinese internet firms, Alibaba, and its initiative for global trade: the electronic World Trade Platform (eWTP). The article argues that the eWTP is a counter-hegemonic discourse that, based on the economic and technological power of Alibaba and its support of the BRI, attempts to globalize a China-centered and privately led global digital trade order to challenge the previous wave of US-led globalization. However, the eWTP has at least five contradictions. First, despite its criticisms of globalization, the initiative remains essentially neoliberal. Secondly, it sidelines inherent tensions with the Chinese state-centric internet governance model. Thirdly, it excludes some social identities and makes utopian promises. Fourthly, it is unclear to what extent it really will be inclusive. Finally, unless carefully hedged, it might entrap partner countries in new types of problematic digital dependence.

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