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Unternehmens- und Marketingkommunikation · Study

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ArticleUnternehmens- und Marketingkommunikation

Manfred Bruhn2005

Article2005

Unternehmens- und Marketingkommunikation

Manfred Bruhn · Arne Floh

182 citations·0/0 files stored·der markt

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Marketing and Advertising Strategies Digital Marketing and Social Media Public Relations and Crisis Communication

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2008Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication 2009Kommunikation als konstitutives Element im Innovationsmanagement 2013Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung 2011Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks 2017Strategic Brand Management 2005Analyse und Gestaltung komplexer Markenarchitekturen 2009Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation 2014Kommunikationskampagnen planen und steuern: Thematisierungsstrategien in der Öffentlichkeit

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Year2005

Typearticle

Published2005-09-01

Venueder markt

ISSN-L0025-3863

Languagede

Citations182

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf03032079

openalex_workW2944977967

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