PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HI JACK SANDALS BANDUNG

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

This study aims to determine and analyze the influence of product quality, product innovation and promotion to product purchase decision of "Hi Jack Sandals Bandung". Data were collected by questionnaire distribution technique using Likert scale. The population in this study was obtained from the transaction data "Hi Jack Sandals Bandung" in January-July 2017 amounted to 3,033 transactions.The sample wasselected using purposive sampling obtained100 respondents. Hypothesis testing in this study usingclassical assumption test, multiple linear regression with α 0,05, whichdetermine, fit test model (F test), and t test with SPSS Program version 24. The results of this study indicate that variables of product qualityand promotion have significant positive effectson purchase decision,while variable of product innovation has no significant effect on purchase decision.

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2021PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA 2021Inovasi Produk, Persepsi Harga, Pengalaman Konsumen dan Strategi Positioning dalam Meningkatkan Keputusan Pembelian Pada PT. Cahaya Sejahtera Riau Pekanbaru 2021PENGARUH PROMOSI DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Gerai Baru Es Teh Indonesia di Bandar Lampung)2022DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: KUALITAS PRODUK DAN HARGA (SUATU KAJIAN STUDI LITERATUR MANAJEMEN PEMASARAN)2022PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI KOPI KENANGAN KOTA KASABLANKA 2023PENGARUH MOTIVASI, DISIPLIN, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. APF, TBK.

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