PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN

Hotma Napitupulu

16 citations0/0 files storedJurnal Manajemen Bisnis Krisnadwipayana

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis. The results showed that price, product quality and customer satisfaction.

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2009Manajemen pemasaran dan pemasaran jasa 2019Metodologi Penelitian 2002Manajemen pemasaran jasa 2002Riset Pemasaran dan Perilaku Konsumen 1994Manajemen Pemasaran di Indonesia: Analisis, Perencanaan, Implementasi dan Pengendalian 2011Manajemen Kualitas Jasa 2008Prinsip-prinsip pemasaran (edisi 12 jilid 1)2015Effect of Quality and Price on Customer Satisfaction and Commitment in Iran Auto Industry

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