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Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Susu Morinaga di Kota Lhokseumawe

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Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior Consumer Behavior and Market Dynamics

Abstract

The purpose of this study was to analyze the effect of consumer behavior on purchasing decisions of morinaga milk consisting of cultural factors, social factors, personal factors and psychological factors on consumer purchasing decisions in Lhokseumawe. The sample of this research was taken using purposive sampling technique. The method of data analysis is Statistical Product and Service Solutions (SPSS). Based on the research find that all of variables, there are culture, social, personal and phycology have a significant influence to consumenr behavior in purchasing decision product Morinaga di Lhokseumawe. The variable of personal factor is the most dominant factor influencing consumer purchasing decisions.

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2022ANALISIS PERILAKU KONSUMEN DALAM MEMUTUSKAN MINIMARKET SEBAGAI TEMPAT BERBELANJA 2020PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PUDAK DI TOKO SARI KELAPA

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