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Building resistance to brand switching during disruptions in a competitive market · Study

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ArticleBuilding resistance to brand switching during disruptions in a competitive market

Dominic Appiah2019

OA

Articlegreen2019

Building resistance to brand switching during disruptions in a competitive market

Dominic Appiah · Kerry E. Howell · Wilson Ozuem · Geoff Lancaster

35 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2014Constructing grounded theory 1969Stigma: Notes on the Management of Spoiled Identity 1990Grounded theory research: Procedures, canons, and evaluative criteria 1971Symbolic Interactionism: Perspective and Method.1988Possessions and the Extended Self 1999Whence Consumer Loyalty?

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Year2019

Typearticle

Published2019-05-27

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2019.05.012

openalex_workW2947718241

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