A social semiotic analysis of gender power in Nigeria’s newspaper political cartoons

Abstract

This paper is a critical examination of the ideological underpinnings of cartoons in Nigeria’s socio-political milieu. The study seeks to unveil cartoonists’ strategic moves to (mis)represent Nigerian women. The data comprise 10 political cartoons which were selected using a purposive-sampling method in line with the thematic concern of the study. They were analysed using Kress and Van Leeuwen’s social semiotic approach to the analysis of multimodal texts along with insights from critical discourse analysis (CDA). Findings reveal that semiotic resources, such as pronominal choices, speech acts, labelling, visual metaphorisation, information value, salience/emphasis, and framing, play significant roles in cartoonists’ commentaries on gender-related issues in Nigeria’s socio-political domain. Viewed against the United Nations’ global goal of gender equality by 2030, the study concludes that Nigerian newspaper political cartoonists’ representation of women ideologically both (re)produces or resists (un)equal gender relations among Nigerian citizens.

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