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Bye bye love
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Bye bye love (2009)Bye bye loveFanaticism - Its development and meanings in consumers' lives (2011)Fanaticism - Its development …Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market (2010)Exploring the post-terminatio…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Under the marketers' radar: Commonly ignored triggers for brand repertoire changes (2011)Creating value in retail buyer–vendor relationships: A service-centered model (2014)Getting Lapsed Donors Back: An Empirical Investigation of Relationship Management in the Post-Termination Stage (2014)The Principles of Psychology (1891)Handbook of Qualitative Research (1994)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)
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  • 2010Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market38 cited
  • 2011Fanaticism - Its development and meanings in consumers' lives17 cited

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