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Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay
16 references·1 citing·46 second hop
Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay (2019)Sounds like a heuristic! Investigating th…The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload (2013)The “Visual Preference Heuris…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Crossmodal correspondences: A tutorial review (2011)Crossmodal correspondences: A…Heuristic Decision Making (2010)Heuristic Decision MakingCan There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010)Can There Ever Be Too Many Op…Phonetic Symbolism and Brand Name Preference (2007)Phonetic Symbolism and Brand …A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)A Sound Idea: Phonetic Effect…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…The Variety of an Assortment (1999)The Variety of an AssortmentChoosing Less‐Preferred Experiences For the Sake of Variety (1999)Choosing Less‐Preferred Exper…Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction (1998)Consumers’ Perceptions of the…Self-regulation of mood: Strategies for changing a bad mood, raising energy, and reducing tension. (1994)Self-regulation of mood: Stra…Brand Choice Behavior as a Function of Information Load: Replication and Extension (1974)Brand Choice Behavior as a Fu…An approach to environmental psychology (1974)An approach to environmental …Further Experiments in Phonetic Symbolism (1933)Further Experiments in Phonet…A study in phonetic symbolism. (1929)A study in phonetic symbolism.Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising (2024)Sonic sensations: Navigating …Managing Brand Equity (1991)Marketing management: analysis. planning. implementation and control (2000)Revisiting gender differences: What we know and what lies ahead (2014)Art and Illusion (2017)The Measurement of Meaning (1957)The Senses Considered as Perceptual Systems (1969)Measuring individual differences in implicit cognition: The implicit association test. (1998)Music–color associations are mediated by emotion (2013)Arbitrariness, Iconicity, and Systematicity in Language (2015)Managing What Consumers Learn from Experience (1989)Shelf management and space elasticity (1994)Variety for sale: Mass customization or mass confusion? (1998)When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)Choice overload: A conceptual review and meta‐analysis (2014)Cognitive Therapy and the Emotional Disorders (1975)A circumplex model of affect. (1980)Stress, social support, and the buffering hypothesis. (1985)Switching Off Mentally: Predictors and Consequences of Psychological Detachment From Work During Off-Job Time. (2005)The role of music in adolescents' mood regulation (2006)"Did you have a nice evening?" A day-level study on recovery experiences, sleep, and affect. (2008)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Emotion and Decision Making (2014)Contrasting Computational Models of Mate Preference Integration Across 45 Countries (2019)Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing (2021)Brand Choice Behavior as a Function of Information Load (1974)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Constructive Consumer Choice Processes (1998)The Concept of Information Overload - A Review of Literature from Organization Science, Accounting, Marketing, MIS, and Related Disciplines (2004) (2008)Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Back to Bentham? Explorations of Experienced Utility (1997)Happiness in Everyday Life: The Uses of Experience Sampling (2003)Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice (2005)Pursuing Happiness: The Architecture of Sustainable Change (2005)A Theory of Cognitive Dissonance (1957)Quantifying heterogeneity in a meta‐analysis (2002)Measuring inconsistency in meta-analyses (2003)Beyond Nudges : Tools of a Choice Architecture (2012)Increasing Vaccination: Putting Psychological Science Into Action (2017)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Iconicity as a General Property of Language: Evidence from Spoken and Signed Languages (2010)The Evolution of Language (2010)
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References

  • 1974An approach to environmental psychology7,295 cited
  • 2010Heuristic Decision Making4,028 cited
  • 2011Crossmodal correspondences: A tutorial review1,617 cited
  • 2010Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload1,071 cited
  • 1929A study in phonetic symbolism.1,014 cited
  • 1994Self-regulation of mood: Strategies for changing a bad mood, raising energy, and reducing tension.874 cited
  • 1999Choosing Less‐Preferred Experiences For the Sake of Variety563 cited
  • 1974Brand Choice Behavior as a Function of Information Load: Replication and Extension509 cited
  • 1999The Variety of an Assortment479 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction426 cited
  • 1933Further Experiments in Phonetic Symbolism419 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 2007Phonetic Symbolism and Brand Name Preference326 cited

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  • 2013The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload316 cited
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    • 2024Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising11 cited