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The Consumer Response to Corporate Political Advocacy: a Review and Future Directions · Study

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ArticleThe Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Chris Hydock2019

OA

Articlegreen2019

The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Chris Hydock · Neeru Paharia

87 citations·0/0 files stored·Customer Needs and Solutions

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Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility Reporting Political Influence and Corporate Strategies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 87 citations exist upstream.

References

2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 2006How corporate social responsibility is defined: an analysis of 37 definitions 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies 2014Fear and Loathing across Party Lines: New Evidence on Group Polarization 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 2005The impact of perceived corporate social responsibility on consumer behavior 2012Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion 2001The myth of the ethical consumer – do ethics matter in purchase behaviour?

Cited by

2021Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy 2022Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization 2021The effect of corporate political advocacy on brand perception: an event study analysis 2021Matching words with actions: understanding the effects of CSA stance-action consistency on negative consumer responses 2021Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy 2024Corporate sustainability research in marketing: Mapping progress and broadening our perspective 2021Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter 2022When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence

Details

Year2019

Typearticle

Published2019-01-01

VenueCustomer Needs and Solutions

ISSN-L2196-291X

Languageen

Citations87

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/s40547-019-00098-x

openalex_workW2954053253

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