AGRESI KULTUR DIGITAL DAN KONSUMERISME PADA IDENTITAS URANG BANJAR DI ERA PASCAMODERN

Abstract

This article examines the identity of the Banjar people who have been trapped in issues of ethnicity, religion and culture. The social construction of the identity of contemporary or urban Banjar people is still not touched by many researchers. Known as a religious and obedient society, the urban Banjar people cannot avoid contact with the clash of differences, where the presence of the internet makes it easy to clash or friction with various things. Living in the postmodern era, the Banjar community met with digital culture and consumerism. Both are very susceptible to coloring Islam, which is also happened in forming the identity of the Banjar people itself. Two important questions in this article, namely what do the Banjar people face in the postmodern era? And what is the effect on the construction of the identity of the Banjar people? In fact, the spirituality of the Banjar community which is touched by digital culture and consumerism is transformed by infecting the secular side and the melting of traditionalism in Banjar's public life. The culture of Ahlussunnah wal jamaah of the Banjar community is no longer rigid but mingles with several different ideologies or ideologies. The Islamic identity of the Banjar people is no longer dominated by the ideology of Aswaja. At the same time, political conditions play an active role, so there is silence on the worship side because it is intertwined with consumerism, digital culture and the strengthening of the flow of Islamic populism in society. Artikel ini mengulik identitas masyarakat Banjar yang selama ini masih terjebak dalam persoalan etnisitas, keberagamaan dan kebudayaan. Konstruksi sosial atas identitas urang Banjar kontemporer atau urban masih belum banyak disentuh oleh banyak peneliti. Dikenal sebagai masyarakat yang religious dan taat beribadah, urang Banjar urban tidak bisa mengelak bersentuhan dengan benturan berbagai perbedaan, di mana dengan kehadiran internet memudahkan terjadi benturan atau gesekan dengan berbagai hal. Hidup di era pascamodern, masyarakat Banjar berjumpa dengan kultur digital dan budaya konsumerisme. Dua kultur yang sangat rentan mewarnai keberislaman, yang mana juga sebagai identitas urang Banjar itu sendiri. Dua pertanyaan penting dalam artikel ini, yaitu apa saja yang dihadapi dalam kehidupan masyarakat Banjar di era pascamodern? Dan apa pengaruhnya terhadap konstruksi identitas urang Banjar? Spritualitas masyarakat Banjar yang dijamah kultur digital dan konsumerisme bertransformasi dengan menjangkiti sisi sekuler dan mencairnya tradisionalisme di kehidupan publik Banjar. Kultur Ahlussunnah wal Jamaah masyarakat Banjar tidak lagi rigid dan berbaur cair dengan beberapa paham atau ideologi yang berbeda. Identitas Keberislaman urang Banjar tidak lagi didominasi dibatasi ideologi Aswaja. Di saat yang sama kondisi politik turut memainkan peran aktif, sehingga terjadi pendangkalan pada sisi peribadatan karena berkelindan dengan konsumerisme, kultur digital dan menguatnya arus populisme Islam di masyarakat.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 5 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.