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Green Purchase Intention of Laundry Detergent Powder in Presence of Eco-Friendly Brand · Study

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ArticleGreen Purchase Intention of Laundry Detergent Powder in Presence of Eco-Friendly Brand

Salmi Mohd Isa2017

Article2017

Green Purchase Intention of Laundry Detergent Powder in Presence of Eco-Friendly Brand

Salmi Mohd Isa · Chew Kun Lim · Phaik Nie Chin

11 citations·0/0 files stored·Global business and management research

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Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Perception and Purchasing Behavior

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2024The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector

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Year2017

Typearticle

Published2017-10-15

VenueGlobal business and management research

ISSN-L1947-5667

Languageen

Citations11

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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openalex_workW2954382091

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