Factors influencing behavioural intention to use mobile banking among retail banking clients

Myra V. De Leon

35 citations0/0 files storedJurnal Studi Komunikasi (Indonesian Journal of Communications Studies)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

Mobile banking enables clients to bank virtually without restrictions to time and place. Despite wide adoption of mobile banking around the world, use of mobile banking is still considered low. Philippines has the lowest digital banking penetration across Asian countries although the country known for the title of “SMS-intensive country in the world”. Factor analysis, partial least squares structural equation modelling (PLS-SEM) and ANOVA with bootstrapping were used to test research hypotheses. Findings from 212 Universal bank retail branch clients show that perceived ease of use, perceived usefulness, social influence and trust propensity have significant positive influence on behavioral intention to use mobile banking. Results also show that respondents with matured age (22 years and above), male, at least Bachelor Degree graduate and receiving a monthly income higher than Php 10,001 has higher behavioral intention. This study is relevant for proposing marketing strategies to increase adoption of mobile banking and contribute for further advancement on technology acceptance literature.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 35 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1988Structural equation modeling in practice: A review and recommended two-step approach.1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior 1967A new scale for the measurement of interpersonal trust1 1998Initial Trust Formation in New Organizational Relationships 2014Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It 2017Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust

Cited by

2021Influence of attitude on online impulse buying: perspective on marketing communication 2022Analisis Jalur Pengaruh Pengambilan Keputusan Bertransaksi Melalui BSI Mobile 2023Customer Satisfaction and Intention to Use Mobile Financial Services: A Systematic Literature Review 2021Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking amongst the Students of University of Kelaniya: A Relational Study

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.