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In recent years, the online business environment has become a very dynamic and highly competitive due to the globalization and massive developments in this sector.Online shopping has faced many challenges to deal with business challenges and to attain consumer intention.Online retailer needs to be a focus on the critical variables which concern consumer to avoid online shopping and to develop a robust e-commerce website to enhance customer trust and get consumer intention.Online shopping in Jordan faces many challenges, Jordanian customers are cash oriented, and the usage of online shopping is decreasing year by year.Drawing from the technology acceptance model (TAM), this study aims to understand why Jordanian distance themselves from online shopping and to propose the novel conceptual model standing on factors that may affect consumer intention to shop online such as, website credibility, website quality, security protection, after-sale service on online shopping intention.The study also highlighted the important role of perceived trust and electronicword of mouth (e-WOM) as a moderator in the relationship between these factors and online shopping intention.Based on the review of relevant literature, the proposed conceptual model would hopefully lead to helpful insights for the online retailer and future researchers.
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Stored only when both papers are in the corpus — 13 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.