Article2019

Is sustainability a moving target? A methodology for measuring CSR dynamics

25 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability Sustainability and Innovation in Business

Abstract

Abstract Sustainability is a subject that is constantly evolving. This article develops a quantitative methodology to measure the dynamics of sustainability topics based on corporate social responsibility (CSR) reports. This methodology is then used to analyse the dynamics of sustainability over 5 years (2011 vs. 2016) of the largest publicly traded German companies. Studying the CSR reports over time reveals that CSR is often very dynamic at the company level but less so within a sector or overall. Environmental dynamics therefore challenge companies to focus on the right CSR topics. Some companies fare better than others in this dynamic environment. Furthermore, first insights for managing sustainability dynamics are discussed.

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References

2010Voluntary Nonfinancial Disclosure and the Cost of Equity Capital: The Initiation of Corporate Social Responsibility Reporting 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication 2015Business Research Methods 2012W(h)ither Ecology? The Triple Bottom Line, the Global Reporting Initiative, and Corporate Sustainability Reporting 2015Organized hypocrisy, organizational façades, and sustainability reporting 2013Sustainability reports as simulacra? A counter-account of A and A+ GRI reports 2008Corporate social reporting and reputation risk management 2006Corporate Social Responsibility in Management Research: Focus, Nature, Salience and Sources of Influence*

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