Business Models of the Sharing Economy

Abstract

Sharing economy is a process of consumption and production in which the accent goes on shared access to resource, recirculation and reutilization of resources.As consumers embraced this concept, sharing economy has led to the development of innovative businesses that compete with traditional businesses.The aim of the paper is twofold.Firstly, it discusses the business models of the sharing economy.Based on a research on twelve representative companies of the sharing economy we analyse three representative business models: access-based, marketplace, on-demand service provider.Each business model is examined regarding three dimensions: value creation, value delivery and value capture.Secondly, the implications for the traditional companies are analysed are emphasized, with an accent on practical approaches and course of actions.Traditional companies need to incorporate innovation and technology in their business models in order to gain and maintain consumer engagement.

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