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This article presents the context of handicrafts in the Quarta Colônia territory, Rio Grande do Sul, highlighting its latent potential to become a territorial asset that can be mobilized by institutional actors, especially if it is dynamized within a basket of goods and services that gravitate around the Italian as a collective identity image articulated with the asset of greatest expression and media visibility of the territory, that of gastronomy. The study has a qualitative character, with the adoption of an interpretative research approach, and the methodological approach included documentary analysis, observations and semi-structured interviews with qualified interlocutors involved in the context of Quarta Colônia handicrafts. It is understood that handicrafts can contribute to the strengthening of a composite and territorialized supply of the basket of goodstype, reinforcing the image of global quality of the Quarta Colônia territory.Keywords: handicrafts; basket of goods and services; Quarta Colônia; territory.MELLO, Carolina Iuva de; FROEHLICH, José Marcos. O bem que falta na cesta: o artesanato no território Quarta Colônia, RS. Estudos Sociedade e Agricultura, v. 27, n. 2, p. 282-306, jun. 2019.Submitted in february 2019.Accepted in april 2019.
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