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ArticleMarketing and the Law

Patricia Sánchez Abril2009

Article2009

Marketing and the Law

Patricia Sánchez Abril · Ann Morales Olazábal · Anita Cava

29 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Business Law and Ethics Marketing and Advertising Strategies Legal and Constitutional Studies

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References

2008In pursuit of a sustainable supply chain: insights from Westpac Banking Corporation 2003Differentiating between service quality and relationship quality in cyberspace 2010Designing IS service strategy: an information acceleration approach

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2023Sustainability and Brand Equity: The Moderating Role of Brand Color and Brand Gender 2008What Drives the Choice of Third Party Logistics Provider?

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2008What Drives the Choice of Third Party Logistics Provider?preprint · 3 shared references 2011Best-Worst Scaling Approach to Predict Customer Choice for 3PL Servicesarticle · 2 shared references 2010Designing IS service strategy: an information acceleration approacharticle · 2 shared references 2007The impact of participation in virtual brand communities on consumer trust and loyaltyarticle · 1 shared reference 2010Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communitiesarticle · 1 shared reference 2016Buyer supplier relationship and supply chain sustainability: empirical study of Indian automobile industryarticle · 1 shared reference

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Year2009

Typearticle

Published2009-08-06

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations29

Files0 public / 0

ShelfBusiness Law and Ethics

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doi10.1007/s11747-009-0159-8

openalex_workW2955741109

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