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STUDI KOMPARATIF MENGENAI WORD OF MOUTH DAN MINAT BELI PADA PUSAT OLEH-OLEH PEMPEK CANDY DAN PEMPEK VICO PALEMBANG

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References

2023Prinsip-Prinsip Pemasaran3,788 cited
1998Customer Satisfaction and Word of Mouth2,111 cited
2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
2008Sistem Informasi Keperilakuan510 cited
2000Manajemen pemasaran: analisa perilaku konsumen301 cited
2006Word of Mouth Marketing: How Smart Companies Get People Talking205 cited
2013Impact of Brand Image and Advertisement on Consumer Buying Behavior116 cited
2017PENGARUH WORD OF MOUTH TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN21 cited
2015MODEL KOMUNIKASI “WOM” SEBAGAI STRATEGI PEMASARAN EFEKTIF14 cited

Cited by

2023Strategi Pemasaran: Implementasi Promosi Word of Mouth Terhadap Minat Nasabah Memilih Produk Bank5 cited

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