Articlediamond2019

Factors Underlying Attitude Formation Towards Crowdfunding in India

16 citations0/0 files storedInternational Journal of Financial Research

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FinTech, Crowdfunding, Digital Finance Financial Literacy, Pension, Retirement Analysis Technology Adoption and User Behaviour

Abstract

The study is aimed to understand the underlying factors for shaping the attitude of contributors or lenders in crowdfunding. Crowdfunding is an innovative method of raising funds through technological advances. As a large population which is known as “crowd” has shown its interest in this novel approach of raising funds, it is important to recognize the factors influencing attitude formation towards crowdfunding. This study also analyzes the demographic properties of the crowd from previous studies and comparing the same with this study. The data was collected from 142 respondents in India through a structured questionnaire comprised of 15 items. Data was analyzed using various statistical tools like data reliability, sample adequacy, correlation, and regression.

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1998Converging measurement of horizontal and vertical individualism and collectivism.2013Crowdfunding: Tapping the right crowd 1996Consumer Reactions to Electronic Shopping on the World Wide Web 1981Consumer behavior and marketing action 1995Testing the Determinants of Microcomputer Usage via a Structural Equation Model 1999Adoption of Internet banking by Australian consumers: an empirical investigation 1979Individual Differences and MIS Success: A Review of the Empirical Literature

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2019Subjective Norms and Intention- A Study of Crowdfunding in India 2020Crowdfunding Prospects in New Emerging Markets: The Cases of India and Bangladesh 2022U.S. Election 2020: Intentions to Participate in Political Crowdfunding during COVID-19 Pandemic

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