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Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis
16 references·0 citing·46 second hop
Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis (2019)Factors Influencing the Intention to Use …Media Substitution in Cable Cord-Cutting: The Adoption of Web-Streaming Television (2018)Media Substitution in Cable C…Electronic marketing orientation in the Small and Medium-sized Enterprises context (2018)Electronic marketing orientat…Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation (2017)Tourist Satisfaction Enhancem…Understanding the Factors Affecting the Organizational Adoption of Big Data (2016)Understanding the Factors Aff…Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs) (2016)Relative Advantage and Compet…Social media adoption: The role of media needs and innovation characteristics (2014)Social media adoption: The ro…Predictors of television and online video platform use: A coexistence model of old and new video platforms (2013)Predictors of television and …Perceived risk, usage frequency of mobile banking services (2013)Perceived risk, usage frequen…Diffusion of Innovation Theory (2013)Diffusion of Innovation TheoryMOBILE BANKING ADOPTION: APPLICATION OF DIFFUSION OF INNOVATION THEORY (2012)MOBILE BANKING ADOPTION: APPL…Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations (2011)Factors affecting E-Marketing…The effects of innovation factors on smartphone adoption among nurses in community hospitals. 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References

  • 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
  • 2003Diffusion of Innovations, 5th Edition2,030 cited
  • 2012MOBILE BANKING ADOPTION: APPLICATION OF DIFFUSION OF INNOVATION THEORY425 cited
  • 2011Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations370 cited
  • 2010Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics339 cited
  • 2014Social media adoption: The role of media needs and innovation characteristics307 cited
  • 2016Understanding the Factors Affecting the Organizational Adoption of Big Data306 cited
  • 2013Perceived risk, usage frequency of mobile banking services266 cited
  • 2016Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs)141 cited
  • 2017Tourist Satisfaction Enhancement Using Mobile QR Code Payment: An Empirical Investigation83 cited
  • 2010The effects of innovation factors on smartphone adoption among nurses in community hospitals.83 cited
  • 2013Predictors of television and online video platform use: A coexistence model of old and new video platforms82 cited
  • 2018Media Substitution in Cable Cord-Cutting: The Adoption of Web-Streaming Television80 cited

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2013
Diffusion of Innovation Theory
76 cited
  • 2010Online public relations: The adoption process and innovation challenge, a Greek example58 cited
  • 2018Electronic marketing orientation in the Small and Medium-sized Enterprises context52 cited
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