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World wine market is among the most dynamic in the agro-food sector and in the last few \nyears it has undergone deep changes concerning production, consumption and trade. The growing \npresence of new wine-producing countries and the reform of the vitivinicultural Common Market \nOrganization (CMO) have strongly contributed to the changes occurred in this sector. Accounting for \n49% of world wine supply, Italy, France and Spain are the three main wine producers in the world. \nItalian situation is characterised by few wine-producing regions which altogether represent the \nmajor part of cultivated areas and wine production. In this scenario Sicily, according to 2004 ISTAT \ndata, is the Italian region with the largest area destined to vineyards (over 135,000 hectares, \ncorrespondent to 17.6% of national grape area), followed by Puglia (14.3%) and Veneto (10%). In \nterms of wine production, Sicilian supply represents around 13% of national total, after Veneto \n(16.6%) and Puglia (14.3%). \nVitiviniculture is mainly concentrated in western part of Sicily with a prevalence of white on red \nwines, both of them mainly originated from autochthonous vines, although international varieties are \nalso quite common. \nAt present, notwithstanding a general reduction of grapes yields in favour of quality, wine \nproduction in Sicily is still mainly represented by ordinary table wines and grape musts, so that this \nregion is predominantly considered a raw material supplier to Italian and foreign industries. Both DCO \nand DOCG wines have a small incidence (around 3%) in terms of wine regional production, even \nthough the former are quite well represented (21). \nAs to productive structure there are lots of “wine growers’ cooperatives”, which sell their \nproduction mainly for distillation or as loose wine in Northern Italy or abroad, with a consequent loss \nof value added. There is also a group of small and medium farms which, although they have started a \nprocess of wine quality improvement, run into difficulties when trying to find new markets for their \nproduct. In the end, there is a restricted number of leading farms, strongly oriented to product and \nprocess innovation and to marketing, and successful in placing their wines in a medium-high segment \nof national and international markets.
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