SHOPPING ENVIRONMENT PROBLEMS FOR GROCERY SHOPPERS IN A FAR SUBURBAN RESIDENTIAL AREA AND POSSIBLE COUNTERMEASURES

Abstract

Recently, many suburban residents in Japan are facing problems when shopping for groceries. The two primary causes of these problems are store closure and an aging population. For example, when all stores in an area close, residents may be forced to travel further to other stores or remaining small stores might not be adequate for people’s grocery needs. Moreover, elderly residents of an area will not be able to use a car and their moving range become narrow and they will have difficulties with shopping groceries.In these areas, new stores seldom open, so creating shopping support services (e.g. a delivery or local chauffeur service operated by the residential association) is important to solve these problems. When a local government selects a suitable support service, it is indispensable to examine whether the service can alleviate people’s dissatisfaction with the difficulties in getting groceries.

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