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Interplay between Attitude and Purchase Intention: An Empirical Survey on Over-the-Counter (OTC) Drugs Consumer Behaviour
0 references·2 citing·9 second hop
Interplay between Attitude and Purchase Intention: An Empirical Survey on Over-the-Counter (OTC) Drugs Consumer Behaviour (2019)Interplay between Attitude and Purchase I…Theory of planned behavior in consumer behavior research: A systematic literature review (2023)Theory of planned behavior in…Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups (2021)Effective Determinants of Con…Factors Influencing Consumer Purchasing Patterns of Generic Versus Brand Name Over-the-Counter Drugs (2013)Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant (2016)Innovation in the pharmaceutical industry: New estimates of R&D costs (2016)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda (2024)Generative AI for Consumer Behavior Prediction: Techniques and Applications (2024)Secondhand consumption: A systematic literature review and future research agenda (2024)
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  • 2023Theory of planned behavior in consumer behavior research: A systematic literature review287 cited
  • 2021Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups6 cited

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