Media relations kontemporer: teori dan praktik

Masriadi Sambo

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Public Relations and Crisis Communication Journalism and Media Studies Media Studies and Communication

Abstract

Buku ini disusun secara runtut, mulai dari memahami konsep dan teori media relations, strategi media relations, media relations dalam penanganan krisis, memahami karakter media, etika menjalin hubungan dengan media, teknologi media, dimensi teknis media relations, mengelola media internal, konsultan public relations dan terakhir ditutup dengan strategi bersengketa dengan pers.

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