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Army recruitment video advertisements in the US and UK since 2002: Challenging ideals of hegemonic military masculinity?
16 references·6 citing·47 second hop
Army recruitment video advertisements in the US and UK since 2002: Challenging ideals of hegemonic military masculinity? 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(1996)The causal effects of ideas on policies (1996)Towards a Theory of Securitization: Copenhagen and Beyond (2007)(Un)Popular Strangers and Crises (Un)Bounded: Discourses of Sex-trafficking, the European Political Community and the Panicked State of the Modern State (2003)Private Power and Global Authority: Transnational Merchant Law in the Global Political Economy (2003)Forces for Good? Narratives of Military Masculinity in Peacekeeping Operations (2009)What Is Your Research Program? Some Feminist Answers to International Relations Methodological Questions (2005)The Northern Theory of Globalization (2007)Gendered practices in institutions of hegemonic masculinity (2005)Reflexivity in Practice: Power and Ethics in Feminist Research on International Relations (2008)
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References

  • 2005Hegemonic Masculinity9,353 cited
  • 1999The Study of Discourse in International Relations:1,028 cited
  • 1993Foreign Policy as Social Construction: A Post-Positivist Analysis of U.S. Counterinsurgency Policy in the Philippines778 cited
  • 1996The Organizational Construction of Hegemonic Masculinity: The Case of the US Navy544 cited
  • 2003Gender Issues in Advertising An oversight synthesis of research: 1970-2002347 cited
  • 2001Manly States347 cited
  • 1994The morning after: sexual politics at the end of the Cold War311 cited
  • 1998The "Man" Question in International Relations269 cited
  • 1999Marginalized Masculinities and Hegemonic Masculinity: An Introduction250 cited
  • 1982On beautiful souls, just warriors and feminist consciousness146 cited
  • 2005Film : A Critical Introduction111 cited
  • 2017Combat as a moving target: masculinities, the heroic soldier myth, and normative martial violence85 cited
  • 2012The mediatization of the military74 cited
  • 2004Discourses of Gender in the Contemporary British Army73 cited
  • 2012Rethinking Masculinity and Practices of Violence in Conflict Settings71 cited

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1991
When Characters Speak Directly to Viewers: Breaking the Fourth Wall in Television
67 cited

Cited by

  • 2022The platformization of military communication: The digital strategy of the Israel Defense Forces on Twitter24 cited
  • 2022Embodying Military Muscles and a Remasculinized West: Influencer Marketing, Fantasy, and “the Face of NATO”22 cited
  • 2022‘Can I Be Gay in the Army?’: British Army recruitment advertising to LGBTQ youth in 2017–18 and belonging in the queer military home17 cited
  • 2021Militarizing antimilitarism? Exploring the gendered representation of military service in German recruitment videos on social media17 cited
  • 2024The aspirational promise of soldiering: an analysis of military recruitment testimonials11 cited
  • 2022‘We may have bad days . . . that doesn’t make us killers’: How military veterans perceive contemporary British media representations of military and post-military life10 cited