Using a motivator and deterrent questionnaire to predict actual donation return behavior among first‐time African‐origin blood donors

Ronél Swanevelder · Dhuly Chowdhury · Murrey G. Olmsted · Donald J. Brambilla · Ute Jentsch · Edward L. Murphy

11 citations0/0 files storedTransfusion

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

BACKGROUND: In South Africa, success in recruiting first-time African-origin blood donors at low risk for HIV infection has been tempered by lower-than-anticipated return rates. We studied whether self-reported motivators and deterrents could predict actual donor return among first-time donors. METHODS: We administered a questionnaire on blood donation motivators and deterrents within 2 months after donation to a cohort of first-time African-origin blood donors in 2014 and followed their return behavior for 1 year. Survey responses associated with return within 1 year were assessed using separate multivariate logistic regression models for motivators and deterrents. RESULTS: A total of 2902 first-time African origin donors with median age of 23 years and female predominance (59%) were included. Within 1 year 1574 (54% of donors) attempted at least one additional donation. Donors were more likely to return if they strongly agreed with the statement "Blood donation is an easy way to make a difference" (odds ratio [OR], 2.0; 95% confidence interval [CI], 1.3-2.9) and "I donated in response to advertisements on the radio, TV or newspaper" (OR, 1.6; 95% CI, 1.2-2.1). English language preference and nonstudent employment status were also associated with donor return. Poor customer service (OR, 0.45; 95% CI, 0.28-0.71), geographic region, and nonstudent employment status were associated with donor return in the deterrent model. CONCLUSIONS: Prosocial motivators and marketing communications predicted return, while poor customer experience predicted nonreturn. This novel design allowed us to study the link between donation motivators and deterrents and actual return for donation in the African context.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 2011Donating Blood: A Meta-Analytic Review of Self-Reported Motivators and Deterrents 2007The blood donation experience: self‐reported motives and obstacles for donating blood 2007The role of altruistic behavior, empathetic concern, and social responsibility motivation in blood donation behavior 2007Determinants of repeated blood donation among new and experienced blood donors 2005First year donation patterns predict long‐term commitment for first‐time donors 2007Factors influencing donor return 2013The N ational H eart, L ung, and B lood I nstitute R ecipient E pidemiology and D onor E valuation S tudy ( REDS ‐ III ): a research program striving to improve blood donor and transfusion recipient outcomes

Cited by

2024A rapid review of motives and barriers for living substance of human origin donation and an extended typology 2023Motivations for blood donation by HIV ‐positive individuals on antiretrovirals in South Africa : A qualitative study 2023Prosocial customer in the public sector: A PLS-SEM analysis applied to blood donation (active donors)2022Blood donor app usage behaviour and perceptions: Considerations for a blood donation app

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.