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Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person
16 references·0 citing·46 second hop
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References

  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2006Dehumanization: An Integrative Review2,915 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2010Handbook of social psychology2,212 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2014The mind in the machine: Anthropomorphism increases trust in an autonomous vehicle1,434 cited
  • 2010Who Sees Human?1,225 cited
  • 2013Dehumanization and Infrahumanization1,152 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 1993Faces in the Clouds: A New Theory of Religion775 cited
  • 2010Causes and consequences of mind perception758 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception674 cited
  • 2001Psychological essentialism and the differential attribution of uniquely human emotions to ingroups and outgroups622 cited
  • 2010Making sense by making sentient: Effectance motivation increases anthropomorphism.

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585 cited
  • 2012When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism549 cited
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