Article2019

Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers

Pankaj Vishwakarma · Srabanti Mukherjee · Biplab Datta

71 citations0/0 files storedTourism Recreation Research

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Technology Adoption and User Behaviour Diverse Aspects of Tourism Research Virtual Reality Applications and Impacts

Abstract

This study has examined the antecedents of adoption of Virtual Reality (VR) among the Indian tourists using the Technology Acceptance Model (TAM). Perceived enjoyment and perceived immersion have been added to the TAM model as two additional antecedents, and their interrelationships and impacts on tourist's intention to adopt VR were examined. Structural equation modelling was used to analyze the responses obtained from 259 respondents. This study has contributed to the literature by establishing interrelationships among the proposed constructs. Further, this study has advanced the TAM in the context of the adoption of VR by Indian tourists while selecting a tourist place.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1998Principles and Practice of Structural Equation Modeling 1988On the Evaluation of Structural Equation Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

Cited by

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