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Through unobtrusive observation and participant interviews, the following ethnographic study seeks to discover the various sources of information used by patrons in order to borrow a video from the University of Toronto Libraries Media Commons. Drawing from a number of examples, the paper suggests that information-seeking is multifaceted, individualized, and often seemingly non-purposive in nature. Emphasis is placed on the use of conversation as a means for serendipitous discovery and information exchange. Building on this, it is argued that such conversations are not necessarily transactional in nature, but rather are used as a means to share information as well as foster connections.
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