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Use of language games in advertising texts as a creative approach in advertising management
7 references·0 citing·26 second hop
Use of language games in advertising texts as a creative approach in advertising management (2019)Use of language games in advertising text…Formalization of the Model of Management of the Technological Innovations (2019)Formalization of the Model of…Service Marketing and Quality Strategies (2018)Service Marketing and Quality…Advertising Management (2014)Advertising ManagementBilingualism and Multilingualism in the Global Media and Advertising (2012)Bilingualism and Multilingual…The Bilingual Mind and Linguistic Creativity (2008)The Bilingual Mind and Lingui…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandLeveraging the corporate brand (1997)Leveraging the corporate brandDiscourse Strategies (1982)THE GLOBALIZATION OF MARKETS (1983)English as a Global Language (2003)From ‘the world of Suzie Wong’ to ‘Asia's world city’: tracing the development of bilingualism in Hong Kong's linguistic landscape (1957–2014) (2017)Blurring the boundaries (2020)The Influence of English on Italian (2023)Syntactic Structures (1957)The Biological Foundations of Language (1967)How the Mind Works (1999)English in Italian advertising (2013)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Formation of an innovative concept of management on the basis of reconstruction of genetic algorithm of management technology (2019)Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study (2024)Business Models, Business Strategy and Innovation (2009)The Business Model Innovation Factory: How to Stay Relevant When The World is Changing (2012)Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)Corporate identity, corporate branding and corporate reputations (2012)An Exploration of Voter Responses to Political Advertisements (1989)The Beauty Myth and Female Consumers: The Controversial Role of Advertising (1994)Cross-Cultural Differences in Motivations and Perceived Interactivity: A Comparative Study of American and Korean Internet Users (2006)Development of the recruitment value proposition for geocentric staffing (2004)The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in Mauritius (2009)Examining cross-cultural and individual differences in predicting employer reputation as a driver of employer attraction (2010)
this work references cited by second hop

References

  • 2004Leveraging the Corporate Brand635 cited
  • 2014Advertising Management93 cited
  • 1997Leveraging the corporate brand69 cited
  • 2018Service Marketing and Quality Strategies52 cited
  • 2008The Bilingual Mind and Linguistic Creativity41 cited
  • 2012Bilingualism and Multilingualism in the Global Media and Advertising23 cited
  • 2019Formalization of the Model of Management of the Technological Innovations19 cited

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