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Deep Reinforcement Learning for Sponsored Search Real-time Bidding

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References

2014Optimal real-time bidding for display advertising314 cited
2007Dynamics of bid optimization in online advertisement auctions225 cited
2005Multi-unit auctions with budget-constrained bidders221 cited
2013Real-time bidding for online advertising217 cited
2017Real-Time Bidding by Reinforcement Learning in Display Advertising196 cited
2007Budget optimization in search-based advertising auctions169 cited
2012Bid optimizing and inventory scoring in targeted online advertising164 cited
2004Optimal Bidding on Keyword Auctions134 cited
2017Real-Time Bidding by Reinforcement Learning in Display Advertising115 cited
2013Real time bid optimization with smooth budget delivery in online advertising112 cited

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2025Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies18 cited
2019Optimal display-ad allocation with guaranteed contracts and supply side platforms16 cited
2020Nonparametric advertising budget allocation with inventory constraint15 cited

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