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Consumer Behaviour Theory: Approaches and Models · Study

BookConsumer Behaviour Theory: Approaches and Models

Jeffery Bray2008

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Bookgreen2008

Consumer Behaviour Theory: Approaches and Models

122 citations·0/0 files stored·Bournemouth University Research Online (Bournemouth University)

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Critique of the various approaches that have been taken towards the study of Consumer Behaviour

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Details

Year2008

Typebook

Published2008-07-01

VenueBournemouth University Research Online (Bournemouth University)

Languageen

Citations122

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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openalex_workW2963875743

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