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Technological innovations in the modern media industry have led to the emergence of the risk of insufficiently effective communication between “the analogue” and “the digital” generations of the Russians. Storytelling as a genre of narrative journalism has the potential of involvement, it facilitates the perception and holds the attention of "the digital youth". The organization of multimedia and transmedia narratives is considered as the basis for possibly effective intergenerational communication and the forming of “spiritual ties” (as said by the President of Russia V. Putin). The work reveals the values and constructed meanings in storytelling projects like “1917. Free history”and“1968.Digital”, as well as the differences in their perception by the “analogue” and the “digital” generations. The results of the study show that representatives of both generations seem interested in the technological side of a storytelling called "1968". However, the younger generation demonstrates less interest towards another storytelling, "1917". Nevertheless, the projects’ messages are mostly not read by the “digital” generation. The values broadcasted in "1968" are not accepted by the "analogue" generation. In addition, the constructed values in the mentioned storytelling do not comply with the political demands of Russia, which makes it doubtful that they are used to form “spiritual ties” between the Russians.
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