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A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

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References

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2015Corporate social responsibility authenticity: Investigating its antecedents and outcomes

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448 cited

2006Strategic and Moral Motivation for Corporate Social Responsibility295 cited

2009The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks198 cited

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2021The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models39 cited
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2021CORPORATE SOCIAL RESPONSIBILITY AND BRAND MANAGEMENT: EVIDENCE FROM CARROLL’S PYRAMID AND TRIPLE BOTTOM LINE APPROACHES34 cited
2022What do we know about CSR authenticity? A systematic review from 2007 to 202131 cited
2023Authentic corporate social responsibility: antecedents and effects on consumer purchase intention27 cited
2023Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality23 cited
2023A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing18 cited
2024Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions14 cited
2022The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper14 cited
2024Customer attributions for LGBT-friendly branding hotels and skepticism13 cited
2024‘Leveraging on CSR as a tool of brand communication based on consumer’s perception with extrapolation from a novel 3-factor model6 cited