Exploring museum service experience using gamification-based personas with distinct motivations

Shunli Liu · Muhammad Zaffwan Idris

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Persona Design and Applications

Abstract

Abstract In the context of museums facing challenges from the cultural and leisure market, a desirable experience that can be tailor-made for different type of visitors can serve as an indicator to measure brand equity. To explore the museum service experiences, the Bartle Test of Gamer Psychology was introduced for identifying personas representing different visitors’ motivations to visit the museum. With the personas being recruited, this study will employ the adapted rapid ethnography as the research approach to gain in-depth and detailed insights into the perceptions from the user’s perspective.

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2025Designing Virtual Worlds 2015Why do people use gamification services?2010Components of art exhibition brand equity for internal and external visitors 2014Enhancing museum brands with experiential design to attract low-involvement visitors 2017A Report on Museum Branding Literature

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2022Müze Uzmanlarının Oyunlaştırma Uygulamalarına Yönelik Algısı

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