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Analyse, Gestaltung und Zukunftsperspektiven von Luxusmerkmalen · Study

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ChapterAnalyse, Gestaltung und Zukunftsperspektiven von Luxusmerkmalen

Daniel Schönbächler2019

Chapter2019

Analyse, Gestaltung und Zukunftsperspektiven von Luxusmerkmalen

Daniel Schönbächler · Hannes Gurzki · David M. Woisetschläger · Verena Zaugg-Faszl · Philipp Puntel Schmidt

1 citations·0/0 files stored·Springer eBooks

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Architecture, Design, and Social History Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1954A Theory of Social Comparison Processes 2019The theory of the leisure class: an economic study of institutions 2011The theory of the leisure class; an economic study of institutions 1995Subcultures of Consumption: An Ethnography of the New Bikers 1982Reference Group Influence on Product and Brand Purchase Decisions 2010Signaling Status with Luxury Goods: The Role of Brand Prominence 2004Measuring perceptions of brand luxury 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective

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Year2019

Typechapter

Published2019-01-01

VenueSpringer eBooks

Languagede

Citations1

Files0 public / 0

ShelfArchitecture, Design, and Social History

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doi10.1007/978-3-658-25064-5_8

openalex_workW2965441638

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