What’s the deal? Consumer price involvement and the intention to purchase suboptimal foods. A cross-national study

George Tsalis

43 citations0/0 files storedFood Quality and Preference

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Food Waste Reduction and Sustainability

Abstract

Retailers aim to supply consumers exclusively with food products that are flawless, and therefore impose strict standards that foods have to comply with before deemed qualified for retail. This practice results in large amounts of foods, suitable for human consumption, to be discarded due to deviation from these standards. In an effort to battle food waste, retailers have begun to offer suboptimal food products on price promotion. However, consumers’ reactions to price promotions are not uniform and depend on the significance individuals assign to these promotions, based on their own price involvement. An online questionnaire administered to a total sample of 3,114 consumers divided across representative samples of Dutch (n = 628), German (n = 622), Swedish (n = 620), Norwegian (n = 625) and Danish (n = 619) consumers aimed to investigate the effect of five price involvement dimensions (Deal proneness, Value consciousness, Price consciousness, Price-Quality schema, Prestige sensitivity), Perceived budget constraints, and current use of suboptimal foods on consumers’ intention to purchase these products in the near future. Results indicate that consumers’ intention to purchase suboptimal foods is influenced by different price involvement dimensions within and across countries. These findings offer evidence that a more nuanced approach to price promotions can increase consumers’ intentions to purchase suboptimal foods and thus prove an efficient marketing tool that can be used to help reduce food waste. Retailers could benefit from applying price promotions that tap into the price involvement dimensions that increase consumers’ intentions to purchase suboptimal foods, in contrast to the current practice of applying uniform price reductions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 43 citations exist upstream.

References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1991The theory of planned behavior 1951Coefficient Alpha and the Internal Structure of Tests 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 2000A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1998Assessing Measurement Invariance in Cross‐National Consumer Research 1998Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior.

Cited by

2024Are discounts useful in promoting suboptimal foods for sustainable consumption and production? The interaction effects of original prices, discount presentation modes, and product types 2022The psychological mechanism of consumers’ behavioral intentions of suboptimal food products from the perspective of economic value 2021Seeing the Issue Differently (Or Not At All): How Bounded Ethicality Complicates Coordination Towards Sustainability Goals 2024

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.