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Internet-Marketing in the Sphere of Higher Education
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Internet-Marketing in the Sphere of Higher Education (2019)Internet-Marketing in the Sphere of Highe…Strategies to enhance intergenerational learning and reducing knowledge loss (2015)Strategies to enhance interge…A new higher education marketing mix: the 7Ps for MBA marketing (2008)A new higher education market…Interpretation and Implementation of Reputation/Brand Management by UK University Leaders (2004)Interpretation and Implementa…The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The Identity Salience Model o…Value-based marketing (2000)Value-based marketingThe Market in Australian Higher Education and the Concept of Student as Informed Consumer (2000)The Market in Australian High…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Strategic Planning in Higher Education (1994)Strategic Planning in Higher …An Applied Service Marketing Theory (1982)Strategy and Structure: (1986)Just How Managed is the McUniversity? Craig Prichard, Hugh Willmott (1997)Strategic management a stakeholder approach (2010)Students as customers in higher education: reframing the debate (2016)Students as customers in higher education: The (controversial) debate needs to end (2017)Marketing Research: An Applied Approach (2000)Specific remedy for specific problem: measuring service quality in South African higher education (2009)Utilizing the brand ecosystem framework in designing branding strategies for higher education (2011)University brand equity: an empirical investigation of its dimensions (2014)Marketing Research (1970)Managing brand equity : capitalizing on the value of a brand name. (1991)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation (2010)Focusing on dilemmas challenging reputation management in higher education (2014)Branding in the public sector: a systematic literature review and directions for future research (2018)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships (2005)Customer retention management processes (2006)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)A performance indicator of teaching quality in higher education: The Course Experience Questionnaire (1991)Education and Public Policy in Australia (1994)Leaving Early: Undergraduate Non-completion in Higher Education (1999)Student evaluation of courses: what predicts satisfaction? (2010)Student Recruitment at International Branch Campuses: Can They Compete in the Global Market? (2010)Factors affecting university image formation among prospective higher education students: the case of international branch campuses (2014)Self-Reports in Organizational Research: Problems and Prospects (1986)The Commitment-Trust Theory of Relationship Marketing (1994)Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Social Identity and the Service-Profit Chain (2009)An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1 (2011)Exchange and Power in Social Life (2017)The knowledge-creating company: How Japanese companies create the dynamics of innovation (1996)The Knowledge-creating company: How Japanese companies create the dynamics of innovation (1997)Post-Capitalist Society (2012)Critical areas of knowledge loss when employees leave in the oil and gas industry (2018)How far have we come with the study of knowledge risks? (2019)Knowledge Strategies (2022)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)
this work references cited by second hop

References

  • 1995Strategic Marketing for Educational Institutions821 cited
  • 2003The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing787 cited
  • 2000Value-based marketing364 cited
  • 2008A new higher education marketing mix: the 7Ps for MBA marketing348 cited
  • 1994Strategic Planning in Higher Education222 cited
  • 2000The Market in Australian Higher Education and the Concept of Student as Informed Consumer163 cited
  • 2004Interpretation and Implementation of Reputation/Brand Management by UK University Leaders71 cited
  • 2015Strategies to enhance intergenerational learning and reducing knowledge loss46 cited

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