The Public’s Preferences on Plastic Surgery Social Media Engagement and Professionalism: Demystifying the Impact of Demographics

Kenneth L. Fan · Francis D. Graziano · James M. Economides · Cara K. Black · David H. Song

89 citations0/0 files storedPlastic & Reconstructive Surgery

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Social Media in Health Education Digital Marketing and Social Media Body Image and Dysmorphia Studies

Abstract

BACKGROUND: Social media discussions are alive among plastic surgeons. This article represents a primer on beginning to understand how the public would seek out plastic surgeons and how demographics shape their preferences. METHODS: An anonymous 31-question survey was crowdsourced by means of MTurk. RESULTS: There were a total of 527 respondents. Of these respondents, 33 percent follow plastic surgeons on social media, with those aged younger than 35 years 3.9 times more likely to do so. Google was the first place people would look for a plastic surgeon (46 percent). When asked what was the most influential of all online methods for selecting a surgeon, practice website ranked first (25 percent), but social media platforms ranked higher as a whole (35 percent). Those considering surgical or noninvasive procedures are thee times more likely to select social media platforms as the most influential online method in selecting a surgeon and five times more likely to follow a plastic surgeon on social media. The majority would prefer not seeing the surgeon's private life displayed on social media (39 percent). Respondents were evenly split regarding whether graphic surgical images would lead them to unfollow accounts. Ninety-six percent of the general public were unclear of the type of board certification a plastic surgeon should hold. CONCLUSIONS: Clear differences in engagement and perception exist in the public based on age, sex, parental status, and reported country of origin. Social media will soon become a critical strategy in outreach and engagement and a valuable tool in clearing misconceptions within plastic surgery.

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2015The Influence of Social Media and Easily Accessible Online Information on the Aesthetic Plastic Surgery Practice: Literature Review and Our Own Experience 2017Social Media and the Plastic Surgery Patient 2016#PlasticSurgery 2011Social Media in Plastic Surgery Practices: Emerging Trends in North America 2018An Analysis of Plastic Surgeons’ Social Media Use and Perceptions 2018Insta-grated Plastic Surgery Residencies: The Rise of Social Media Use by Trainees and Responsible Guidelines for Use

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2020The Impact of Social Media on Plastic Surgery Residency Applicants 2020Can You Trust What You Watch? An Assessment of the Quality of Information in Aesthetic Surgery Videos on YouTube 2020Social Media and Plastic Surgery Practice Building: A Thin Line Between Efficient Marketing, Professionalism, and Ethics 2023The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing 2023The Ethics and Responsibilities of Social Media Usage by Plastic Surgeons: A Literature Review 2021Social media impact in the Match: A survey of current trends in the United States

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