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Internal equity and customer relationship management in developing countries: A quantitative and a comparative study of three private companies in Burkina Faso
7 references·0 citing·31 second hop
Internal equity and customer relationship management in developing countries: A quantitative and a comparative study of three private companies in Burkina Faso (2019)Internal equity and customer relationship…A study of influence of demographic factors on consumer impulse buying behaviour (2013)A study of influence of demog…The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…Customer equity: Making marketing strategy financially accountable (2004)Customer equity: Making marke…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Why Elephants Gallop: Assessing and Predicting Organizational Performance in Federal Agencies (2000)Why Elephants Gallop: Assessi…Towards an understanding of inequity. (1963)Towards an understanding of i…Social Behavior: Its Elementary Forms (1963)Social Behavior: Its Elementa…Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables (1989)The Commitment-Trust Theory of Relationship Marketing (1994)An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)The use of partial least squares path modeling in international marketing (2009)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Developing a Sustainable Omnichannel Strategic Framework toward Circular Revolution: An Integrated Approach (2022)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)A Theory of Social Comparison Processes (1954)New directions in equity research. (1973)FOUNDATION FOR A GENERAL STRAIN THEORY OF CRIME AND DELINQUENCY* (1992)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)Organizational Culture and Leadership (1986)The balanced scorecard : measures that drive performance (1992)Sources of Public Service Improvement: A Critical Review and Research Agenda (2003)Individual-Level Factors and Organizational Performance in Government Organizations (2004)Pulling the Levers: Transformational Leadership, Public Service Motivation, and Mission Valence (2011)Reliability and Validity Assessment (2011)A Theory of Fairness, Competition, and Cooperation (1999)Social Capital in the Creation of Human Capital (2000)Social Exchange Theory: An Interdisciplinary Review (2005)Mining consumer impulsivity from offline and online behavior (2015)Segmentation of impulse buyers in an emerging market – An exploratory study (2016)Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy (2024)
this work references cited by second hop

References

  • 1963Towards an understanding of inequity.5,146 cited
  • 1963Social Behavior: Its Elementary Forms4,692 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
  • 2000Why Elephants Gallop: Assessing and Predicting Organizational Performance in Federal Agencies615 cited
  • 2004Customer equity: Making marketing strategy financially accountable28 cited
  • 2013A study of influence of demographic factors on consumer impulse buying behaviour18 cited

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