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This dissertation aims to build a critical review of the first decade of the Museum of Image and Sound (MIS) of So Paulo. Created in 1970, it was one of the first museums in Brazil dedicated to the production and preservation of reproducible audio-visual material at the time. The museological project conceived for MIS, which is presented and discussed here, intends to establish a documentary archive and broaden new media awareness. The aim is to analyse the extent to which the initial guidelines of the museum, which emerged during the military dictatorship, were put into practice during the management of its first director, Rud de Andrade (1970 -1980). It is assumed that despite the various changes in headquarters, budgetary difficulties and a reduced staff, MIS consolidated a pioneering and experimental venue focused on the production and dissemination of content and knowledge, and developed a program in accordance with its foundational project. Several sources were consulted, many of them made public through this research. This dissertation is expected to contribute to the study of museums and public cultural policies in the State of So Paulo in the second half of the twentieth century.
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