Laundry Habits in Bangkok: Use Patterns of Products and Services

Dami Moon · Eri Amasawa · Masahiko Hirao

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Service and Product Innovation Sustainable Supply Chain Management Sharing Economy and Platforms

Abstract

This study aimed to define the use of product–service system (PSS) associated with laundry businesses, such as coin-operated self-service laundromats (CL) and laundry services (LS), in order to get a better understanding of the environmental implications of PSS in laundry habits in Bangkok, Thailand. The motivation to use PSS could vary according to the specific consumer needs often defined by cultures, and therefore the environmental impacts from the PSS use would result differently from country to country. Questionnaires and in-depth interviews were conducted with Bangkok residents to determine the laundry habits related to the use of PSS. As a result, the use of private washing machines (PW) was found to be the main option, and CL and LS were used as an additional option in the laundry habits. The most widely observed use pattern in Bangkok was the use of CL as an alternative to PW instead of buying a new machine for a new life in dormitories or other residences away from home. At that time, hand washing (HW) was also used for saving money and for the cleanliness. Regarding the environmental potential, the relationship between the PSS users and laundry habits was specifically analyzed. The group who uses PSS frequently tended to do laundry less often than those who only use PW. Meanwhile, the need for even more services is also expected to increase among the PSS users. The need to improve the quality of laundry is expected to increase with the improvement of quality of living in Bangkok in the near future. However, at the same time, these observations imply that a change of consumer behaviors related to the use of PSS determines the resulting energy consumption and environmental burdens. To further clarify sustainable consumption and production systems, a quantitative analysis of the environmental impact of the laundry habits remains as a future task.

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References

2013A literature and practice review to develop sustainable business model archetypes 2004Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet 2002Clarifying the concept of product–service system 2006A Road Map for Natural Capitalism 2017An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns 2006Product-Service Systems: reviewing achievements and refining the research agenda 2010Sustainable Consumption and Production 2004Sustainable homeservices? Toward household services that enhance ecological, social and economic sustainability

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