SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand
16 references·0 citing·52 second hopsampled
The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand (2019)The effect of the valence of sponsorship …Gender differences in consumers’ perception of online consumer reviews (2010)Gender differences in consume…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…At the Intersection of Emotion and Cognition (2005)At the Intersection of Emotio…How Prevalent Is the Negativity Effect in Consumer Environments? (2002)How Prevalent Is the Negativi…Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Social identity effects in a …The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …An investigation of gender differences in on-line privacy concerns and resultant behaviors (1999)An investigation of gender di…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…Effects of Attitudinal Ambivalence on Information Processing and Attitude-Intention Consistency (1997)Effects of Attitudinal Ambiva…The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence. (1996)The gradual threshold model o…Asymmetrical effects of positive and negative events: The mobilization-minimization hypothesis. (1991)Asymmetrical effects of posit…Positive-Negative Asymmetry in Evaluations: The Distinction Between Affective and Informational Negativity Effects (1990)Positive-Negative Asymmetry i…Attention and weight in person perception: The impact of negative and extreme behavior. (1980)Attention and weight in perso…On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique. (1972)On the ambivalence-indifferen…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences (2006)Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity (2007)Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry (2009)A Theory of Social Comparison Processes (1954)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Effects of feedback intervention on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory. (1996)The Influence of Culture, Community, and the Nested‐Self in the Stress Process: Advancing Conservation of Resources Theory (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Stress: Appraisal and Coping (2013)The case for motivated reasoning. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Handbook of social psychology (2004)Differential challenge stressor-hindrance stressor relationships with job attitudes, turnover intentions, turnover, and withdrawal behavior: A meta-analysis. (2007)Not all emotions are created equal: The negativity bias in social-emotional development. (2008)Nature of Prejudice (1954)The Psychology of Interpersonal Relations. (1958)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Universal dimensions of social cognition: warmth and competence (2006)Significance tests and goodness of fit in the analysis of covariance structures. (1980)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Corporate social responsibility and stakeholder value maximization: Evidence from mergers (2013)The Measurement of Meaning (1957)ATTITUDES AND ATTITUDE CHANGE (1997)A model of dual attitudes. (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)The Motivation to Work (2017)Taking time seriously: A theory of socioemotional selectivity. (1999)Bad is Stronger than Good (2001)A perspective on judgment and choice: Mapping bounded rationality. (2003)Open hearts build lives: Positive emotions, induced through loving-kindness meditation, build consequential personal resources. (2008)Social and Emotional Aging (2009)Strength and vulnerability integration: A model of emotional well-being across adulthood. (2010)Statistical principles in experimental design. (1962)Trust And Distrust: New Relationships and Realities (1998)Nature and Operation of Attitudes (2001)A Theory of Cognitive Dissonance (2017)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1991Asymmetrical effects of positive and negative events: The mobilization-minimization hypothesis.2,464 cited
  • 1980Attention and weight in person perception: The impact of negative and extreme behavior.1,535 cited
  • 1990Positive-Negative Asymmetry in Evaluations: The Distinction Between Affective and Informational Negativity Effects1,166 cited
  • 2005At the Intersection of Emotion and Cognition1,077 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,064 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 1996The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence.857 cited
  • 1972On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique.808 cited
  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products461 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
  • 2002How Prevalent Is the Negativity Effect in Consumer Environments?430 cited
  • 1999An investigation of gender differences in on-line privacy concerns and resultant behaviors379 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Gender differences in consumers’ perception of online consumer reviews337 cited
  • 1997Effects of Attitudinal Ambivalence on Information Processing and Attitude-Intention Consistency326 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • Cited by

    No citing works inside the corpus for this window.