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The effect of cognitive absorption on marketing learning performance
16 references·2 citing·41 second hop
The effect of cognitive absorption on marketing learning performance (2019)The effect of cognitive absorption on mar…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Specifying Formative Constructs in Information Systems Research (2007)Specifying Formative Construc…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…The Control-Value Theory of Achievement Emotions: Assumptions, Corollaries, and Implications for Educational Research and Practice (2006)The Control-Value Theory of A…User Acceptance of Hedonic Information Systems1 (2004)User Acceptance of Hedonic In…Does Active Learning Work? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
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  • 2004Does Active Learning Work? A Review of the Research7,318 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2006The Control-Value Theory of Achievement Emotions: Assumptions, Corollaries, and Implications for Educational Research and Practice5,605 cited
  • 1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control5,523 cited
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  • 2004User Acceptance of Hedonic Information Systems13,849 cited
  • 2001Extending the TAM for a World-Wide-Web context3,801 cited
  • 2007Specifying Formative Constructs in Information Systems Research

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3,046 cited
  • 2001Critical thinking, cognitive presence, and computer conferencing in distance education3,043 cited
  • 1975The Predictive Sample Reuse Method with Applications2,746 cited
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    • 2017Conceptual Modeling in Human Resource Management: A Design Research Approach13 cited
    • 2023Understanding Fitness App Users’ Loyalty and Word of Mouth through Gameful Experience and Flow Theory10 cited