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Exploring the relationship of green packaging design with consumers' green trust, and green brand attachment
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  • 2023

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Double-edged sword effect of packaging: Antecedents and consumer consequences of a company’s green packaging design
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  • 2025The Role of Artificial Intelligence ( AI ) in Enhancing Circular Economy and Strategic Green Marketing for Environmental Performance: A Mixed‐Method Study14 cited
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  • 2024Modelling the Purchase of Green Packaged Products: The Significant Impact of the West–East Cultural Context12 cited