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This paper provides a framework of factors which positively influence a company’s ability to successfully initialize digital transformation. It was motivated by empirical data and cases which describe the phenomenon that, although a majority of organizations is aware of the necessity of engaging in digital transformation, only a small fraction can successfully initialize associated initiatives. Following a design science approach, a framework describing four categories and nine underlying factors was developed through a structured literature review, and then evaluated for its practical applicability and relevance in semi structured expert interviews. Whilst empirical data indicates that the categories defined within the initial version of the framework allow a holistic categorization of all enabling factors, the set of enabling factors deducted from literature was shown to be relevant, but not holistic.
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