References

• 2001Birds of a Feather: Homophily in Social Networks18,551 cited
• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 2009Individual and Corporate Social Responsibility2,238 cited
• 2014Structural Topic Models for Open‐Ended Survey Responses1,967 cited
• 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
• 2011Political Polarization on Twitter1,251 cited
• 2014Echo Chamber or Public Sphere? Predicting Political Orientation and Measuring Political Homophily in Twitter Using Big Data1,148 cited
• 2015#Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States1,115 cited
• 2009Echo chambers online?: Politically motivated selective exposure among Internet news users1,039 cited
• 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
• 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
• 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
• 2012Affective News and Networked Publics: The Rhythms of News Storytelling on #Egypt787 cited
• 2011