Proactive decision making, a concept recently introduced to behavioral operational research and decision analysis, addresses effective decision making during its phase of generating alternatives. It is measured on a scale comprising six dimensions grouped into two categories: proactive personality traits and proactive cognitive skills. Personality traits are grounded on theoretical constructs such as proactive attitude and proactive behavior; cognitive skills reflect value-focused thinking and decision quality. These traits and skills have been used to explain decision satisfaction, although their antecedents and other consequences have not yet been the subject of rigorous hypotheses and testing. This paper embeds proactive decision making within a model of three possible consequences. We consider—and empirically test—decision satisfaction, general self-efficacy, and life satisfaction by conducting three studies with 1300 participants. We then apply structural equation modeling to show that proactive decision making helps to account for life satisfaction, an explanation mediated by general self-efficacy and decision satisfaction. Thus proactive decision making fosters greater belief in one's abilities and increases satisfaction with one's decisions and with life more generally. These results imply that it is worthwhile to help individuals enhance their decision-making proactivity. Demonstrating the positive effects of proactive decision making at the individual level underscores how important the phase of generating alternatives is, and it also highlights the merit of employing “decision quality” principles and being proactive during that phase. Hence the findings presented here confirm the relevance of OR, and of decision-analytic principles, to the lives of ordinary people.
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