The Thoracic Surgery Social Media Network: Early experience and lessons learned

Jessica G.Y. Luc · Maral Ouzounian · Edward M. Bender · Arie Blitz · Nikki L. Stamp · Thomas K. Varghese +2 more

18 citations0/0 files storedJournal of Thoracic and Cardiovascular Surgery

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Social Media in Health Education Media and Digital Communication Academic Publishing and Open Access

Abstract

BACKGROUND: The Thoracic Surgery Social Media Network (TSSMN) is a social media collaborative formed in 2015 by The Annals of Thoracic Surgery and The Journal of Thoracic and Cardiovascular Surgery to bring social media attention to key publications from both journals and to highlight major accomplishments in the specialty. Our aim is to describe TSSMN's preliminary experience and lessons learned. METHODS: Twitter analytics was used to obtain information regarding the @TSSMN Twitter handle and #TSSMN hashtag. TweetChat and general hashtag #TSSMN analytics were measured using Symplur (Symplur LLC, Los Angeles, Calif). A TSSMN Tweeter App was created, and its use and downloads were analyzed. RESULTS: Hashtag #TSSMN has a total of 17,181 tweets, 2100 users, and 32,226,280 impressions, with peaks in tweeting activity corresponding to TweetChats. Thirteen 1-hour TweetChats drew a total of 489 participants, 5195 total tweets, and 17,297,708 total impressions. The top demographic category of TweetChat participants included Doctors (47%), Advocates/Supports (11%), and Unknown (10%), with 3% characterized as patients. The TSSMN Tweeter iTunes App (Apple, Cupertino, Calif) was downloaded 3319 times with global representation. A total of 859 articles were viewed through the App, with 450 articles from The Annals of Thoracic Surgery and 409 from The Journal of Thoracic and Cardiovascular Surgery. CONCLUSIONS: We demonstrate that TSSMN further enhances the ability for the journals to connect with their readership and the cardiothoracic community. Ongoing studies to correlate social media attention with article reads, article-level metrics, citations, and journal impact factor are eagerly awaited.

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2015The Altmetric Score: A New Measure for Article-Level Dissemination and Impact 2018Social media in the mentorship and networking of physicians: Important role for women in surgical specialties 2017Evidence-based medicine in the era of social media: Scholarly engagement through participation and online interaction 2014The Impact of Social Media on Readership of a Peer-Reviewed Medical Journal 2018Social Media as a Means of Networking and Mentorship: Role for Women in Cardiothoracic Surgery 2018Tweet success? Scientific communication correlates with increased citations in Ecology and Conservation 2019Social Media Improves Cardiothoracic Surgery Literature Dissemination: Results of a Randomized Trial 2017Best Practices for Surgeons' Social Media Use: Statement of the Resident and Associate Society of the American College of Surgeons

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